The Process

The Digital Agency of the Year process began with a call to agencies across the country to enter their top digital campaigns executed in the past year. The shortlist was developed based on a poll of senior agency and digital professionals across the country. Each person was asked to choose which agency’s work was the strongest, and points were awarded based on how many times an agency was selected.

The finalist agencies were then invited to submit three digital campaigns that represented the best work they had done in the 12 months preceding. Those that were deemed Canada’s best and participated in the second round are listed below.

Judges, all industry professionals in the digital space, then marked the campaigns online and in isolation. They gave each campaign two marks from one to 10 based on strategic insight and the ability to execute the idea creatively. Judges who declared conflicts were omitted from the scoring process on the applicable cases or agencies.

After the judging site closed, the scores were totaled and averaged, with equal weighting, and the agency with the highest final score was the winner.

The Scores

Here are the judges’ averages that determined the 2011 Digital Agency of the Year:

Grip Limited7.63BBDO7.53BBDO15.13
Taxi7.61John St.7.40John St.14.95
BBDO7.60Taxi7.31Grip Limited14.92 (tie)
John St.7.55Grip Limited7.29Taxi14.92 (tie)
Red Urban7.09Red Urban7.13Red Urban14.22
Trapeze6.99Juniper Park6.93Trapeze13.89
Sid Lee6.98Sid Lee6.90Sid Lee13.88
Cloudraker6.78Trapeze6.90Juniper Park13.59
Juniper Park6.66Cloudraker6.48Cloudraker13.26
Capital C6.31Capital C6.18Capital C12.49