BC Dairy makes milk with music

Studies conducted in China and the U.K. show that music has a calming effect on cows just like it does for humans. As a result, relaxed and happy cows produce more milk.

This led Tribal Worldwide to develop an online music contest for the BC Dairy Association. Canadians visited Musicmakesmoremilk.com to create original songs using an online composition tool. They shared the songs with friends on social media, asking them to vote to help put them on the list of semifinalists.

From there, the top voted songs were played directly to a cow, with its reactions captured on a "Cow Cam." As the songs played, the cow produced milk, which was then used as a measurement to determine the overall winner.

The grand prize included a trip for four to the 55th Annual Grammy Awards.