Canadian Tire

The House of Innovation was an idea that came from an agency initiative, and it quickly grew into one of Canadian Tire’s biggest commitments of the year.

To showcase its innovative products to DIY homeowners, Canadian Tire put itself in their shoes by becoming the first retailer to be a Canadian homeowner itself. It bought a house that needed a bit of work, moved in and took on a long list of repairs, improvements, and decorating upgrades. Efforts were filmed to educate homeowners about how to take on typical home improvement projects.

HouseofInnovation.ca showcased every project and, most importantly, highlighted all the innovative products used to complete the work.

Within the first four weeks, the number of unique visitors surpassed 105,000. The average time spent on the site per visit was more than five minutes. And in a single 24-hour period, a YouTube mosaic expandable banner generated 8,812,314 impressions and 39,389,550 interactions. And there had been more than 3.5 million views of the anthem video that explains the program and invites people back for future installments.