The Jury

MELODY ADHAMI
Co-founder, president & COO, Plastic Mobile

Adhami has lead Plastic Mobile in creating the first-ever video streaming iPad app as well as Canada's award-winning Pizza Pizza ordering app. The agency won the 2011 Webby award for mobile shopping, among several other accolades for innovation in the mobile space. She earned her stripes working with companies such as Bayer, Novartis and Unilever.

LYNNE CLARKE
Marketing director, Microsoft Advertising

Clarke was responsible for developing media brand strategies for the launches of Xbox, MSN, Skype, the Microsoft Media Network and Microsoft Advertising Exchange. She is currently responsible for product solutions and insights to help engage media and advertising agencies, as well as driving partnerships and consultative relationships.

MARIE-JOSÉE LAMOTHE
Chief marketing & corporate communications officer, L'Oréal Canada

Lamothe joined L;Oréal Canada's luxury division in 2005 as VP and GM, after having held the position of international marketing director, hair colour, for L'Oréal Paris in France. She sits on several industry boards and is actively involved in Canadian organizations that promote access to education.

NEIL MCPHEDRAN
VP digital & consumer engagement, The Hive

McPhedran is presently an advisor to tech start-ups, as well as VP digital at The Hive in Toronto. Prior to rejoining the agency world, he devoted three years to building a brand from scratch and putting digital marketing ideas into practice as the co-founder of menís clothier GreenShag Menswear. He was also managing director of Tribal DDB Toronto, and began his career in advertising with the original Palmer Jarvis in Vancouver.

JAMES MILWARD
Founder & executive producer, Secret Location

Milward is the founder of the Emmy Award-winning interactive agency Secret Location, and a regular speaker on the merging worlds of digital advertising, interactive entertainment and transmedia. Secret Location develops brand and entertainment work and also creates its own original venture-funded technology IPs. Milward worked extensively in TV commercial production and documentary film prior to turning his focus on interactive.

JAMES RILEY
Founder & chief digital officer, Autonomous

Prior to founding digital and mobile strategy agency Autonomous, Riley was the global director of marketing for Disney Online Canada; president of AdCritic.com; marketing manager at MSN Entertainment; and category director of IBM Global Consulting where he worked with Fortune 100 clients on marketing strategy, among others.

DAVE RIVERS
Director, digital marketing and e-commerce, Bell

Rivers' background spans multiple industries, and he's owned and operated several businesses including two successful online start-ups. He joined Bell in 2001, and during his tenure has led a variety of dynamic teams within media, content, sponsorship and marketing. He built his first website in 1997, transforming a spring break tour operator into a full-service online company. Before digital, you could find him competing for Canada as a national team athlete in bobsleigh.

LIANNE STEWART
Digital consultant & content strategist, For Your Reading Pleasure

Stewart is the founder of For Your Reading Pleasure, which assists traditional and digital players identify opportunities in the emerging content space. For Your Reading Pleasure works with ad agencies, broadcasters and digital shops on content strategy, digital marketing, funding applications and multi-platform storytelling tactics. Stewart's clients include 9 Story Entertainment, Cheil Worldwide and Secret Location.

AMIN TODAI
President & chief creative officer, OneMethod Digital + Design

Since founding OneMethod in 2001, Todai has worked on traditional and non-traditional marketing and design for a broad range of clients. He was one of the founding partners of Picture Perfect Motoring (alongside former Toronto Raptor Morris Peterson) where he was the lead designer for Canadaís first premium automotive customization shop for high-end cars. Previously, he held a strategist position at the online business incubator EquityEngine.com, as well as marketing positions at Rogers and Siemens.

DOMINIC TREMBLAY
President & CEO, Tuxedo Agency

Tremblay spent a decade as marketing director and general manager for the luxury and professional products divisions at L'Oréal Canada before launching Tuxedo Agency two years ago. He has led the agency to win several national and international awards, notably a 2012 Cyber Silver Lion in Cannes, a Créa 2012 Grand Prize in Online Commercial and two Bees Awards for Best Branded Video and Best Art Direction in San Francisco.