The Process

The Digital Agency of the Year process began with a call to agencies across the country to enter their top digital campaigns executed in the past year. The shortlist was developed based on a poll of senior agency and digital professionals across the country. Each person was asked to choose which agency’s work was the strongest, and points were awarded based on how many times an agency was selected.

The finalist agencies were then invited to submit three digital campaigns that represented the best work they had done in the 12 months preceding. Those that were deemed Canada’s best and participated in the second round are listed below.

Judges, all industry professionals in the digital space, then marked the campaigns online and in isolation. They gave each campaign two marks from one to 10 based on strategic insight and the ability to execute the idea creatively. Judges who declared conflicts were omitted from the scoring process on the applicable cases or agencies.

After the judging site closed, the scores were totaled and averaged, with equal weighting, and the agency with the highest final score was the winner.

The Scores

Here are the judges’ averages that determined the 2012 Digital Agency of the Year:

Tribal DDB7.95Tribal DDB7.69Tribal DDB15.64
John St.7.81John St.7.49John St.15.30
Taxi7.48Leo Burnett7.24Taxi14.71
Leo Burnett7.28Taxi7.23Leo Burnett14.52
Zulu Alpha Kilo7.27Zulu Alpha Kilo7.21Zulu Alpha Kilo14.48
Proximity7.11Grip Limited6.87BBDO13.86
Grip Limited6.77Twist Image6.69Grip Limited13.64
Twist Image6.77Capital C6.69Twist Image13.46
Capital C6.64BBDO6.60Capital C13.33