Telus shows the big picture

With the launch of the Samsung Galaxy Note smartphone, Taxi was asked to come up with something big that would help differentiate the brand from competitors.

The agency developed an interactive experience that would show off what the phone could do by taking a fresh approach to product demos - a special online event called "The Big Picture."

Three noteworthy Canadian illustrators were given a Samsung Galaxy Note and asked to create a series of six drawings on the smartphones while being broadcast live on Telusbigpicture.com. Fans guessed what was being drawn and the first person to do so correctly won a Samsung Galaxy Note.

Taxi invited people across Canada to join in online with email blasts and specially targeted Facebook ads. These were supported by a series of social media teaser posts leading up to the launch date. The live online event generated 811,747 total impressions and 27,440 unique visitors over two days.